Perch closed $123.5 million in funding to capture the growing opportunity in Amazon Marketplace products and companies.
WHO: Perch will use the funds to continue to acquire category-leading products and companies, build out its core team, and further invest in its technology platform. Perch is a technology-driven commerce company that acquires and operates Amazon FBA businesses with winning products in their respective categories. Perch seeks high-quality products and brands that have a steady history of strong customer reviews, are consistently one of the top-three products within their category, and have the potential for expansion. Perch quickly evaluates opportunities, guaranteeing entrepreneurs a 48-hour response on their businesses’ fit with its model and valuation range, providing a fast and risk-free way to understand their company’s potential.
Led by an experienced team from companies that include Wayfair and Bain & Company, the business believes it can transform Amazon winners into global winners by leveraging a combination of technology, operational efficiencies, and business relationships. Through this acquisition strategy, Perch is building a collection of trusted products and brands that consumers can rely on when buying goods online.
WHY: Despite the fact that 86 percent of third-party sellers are profitable, there are often limited options and resources available for these entrepreneurs to take their products to the next level. That’s where Perch comes in.
IN THEIR OWN WORDS: “There are millions of entrepreneurs and small businesses selling great products on Amazon’s marketplace,” said Chris Bell, CEO of Perch. “At the same time, more people are shopping online and looking to do their buying from the safety and security of their home. We are excited that this additional investment will allow us to accelerate our ability to acquire and grow leading FBA businesses that have long-term potential.”
“More and more of our acquisitions are coming from introductions and recommendations of prior sellers we’ve worked with—so our approach of treating each seller fairly and as a true partner is key to our success,” said Nate Jackson, VP of Acquisitions at Perch.
“The Perch team has the M&A, eCommerce, and Amazon experience to understand what makes a quality and scalable consumer product and take those products to the next level post-acquisition,” said Alex Finkelstein, General Partner, Spark Capital. “We are beyond excited to lead this round. Perch is already off to an exceptionally strong start. Given the booming eCommerce market, I expect we will continue to see record numbers and additional acquisitions this year.”
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